Marketing Research Tools

<body link="#008080" bgcolor="#FFFFFF" vlink="#008080" onload="dynAnimation()"> <div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="457"> <tr> <td width="457"><p align="center"><img border="0" src="toolhead.jpg" WIDTH="75" HEIGHT="33"></p> <p align="center"><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="452"> <tr> <td align="center" width="452" style="border-top: 3px none rgb(192,192,192); border-bottom: 3px none rgb(192,192,192)"><p align="center"><br> <font face="Arial" color="#008080" size="2"><b><strong>Our approach is eclectic and our criterion simple  <br> we use what</strong> works.</b></font></p> <p align="left" style="text-align: justify"><em><font FACE="Arial" size="2">SMART</font><font FACE="Arial" size="1">®</font><font FACE="Arial" size="2"> maintains alliances with an international network of dedicated specialists that practice rigorous quality controls, and employ the latest technologies in collecting, processing & analyzing survey information around the world.</font></em></p> <p align="center"><em><font face="Arial"><br> </font></em><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"></td> </tr> <tr> <td align="center" width="452"><strong><font color="#008080" face="Arial"><br> </font><b><i><font face="Arial" size="4" color="#730099">Data Collection Tools</font></i></b></strong><p align="left" style="text-align: justify"><font FACE="Arial" size="2">Depending on the situation, issues & objectives, SMART has a wealth of experience in implementing all types of quantitative data collection methodologies, including:<br> </font></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="453"> <tr> <td width="33"><p style="margin-top: 5px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707" colspan="2"><p style="margin-top: 5px; margin-bottom: 0"><small><font face="Arial">Computer-assisted telephone interviews (CATI)</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 5px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><font face="Arial"><p style="margin-top: 5px">Phone -> mail -> phone (CATI)</font></small></td> <td width="284" rowspan="7" valign="top"><p align="center" style="margin-top: 10px"><a href="SMART$Frame.htm" target="_top"><img border="0" src="light4.gif" alt="Click here to find out more about SMART$" WIDTH="126" HEIGHT="99"></a></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font face="Arial"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Mail surveys (paper)</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font face="Arial"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Disk-by-mail questionnaires</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Web-based surveys</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Mall intercept interviews</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Pre-recruited central location tests</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="423"><small><p style="margin-top: 7"><font face="Arial">Door-to-door interviews</font></small></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="452"> <tr> <td align="center" width="452">       </td> </tr> <tr> <td align="center" width="452"><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"><br> <font color="#008080" face="Arial"><strong>   <br> </strong></font><strong><font color="#008080" face="Arial"> </font><b><i><font face="Arial" size="4" color="#730099">Analytic Tools</font></i></b> </strong><p align="left" style="text-align: justify"><font FACE="Arial" size="2">SMART processes, analyzes, synthesizes & summarizes questionnaire data  and prepares actionable reports focused on the salient research objectives. Multivariate statistical techniques are utilized in exploring, discovering, summarizing & modeling relationships in the data. SMART analytic tools include, but are not limited to:<br> </font></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="453"> <tr> <td width="33"><p style="margin-top: 8px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8px; margin-bottom: 0"><small><font face="Arial">Factor analysis</font></small></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Regression analysis</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Discriminant analysis</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Analysis of Variance (ANOVA)</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Cluster analysis</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Decision tree algorithms (CART, CHAID)</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Multidimensional scaling</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2"><a name="Trade-off"></a>Trade-off analysis (<a href="Conjoint.htm" target="_self">conjoint</a>, <a href="Discretechoice.htm" target="_self"> discrete choice modeling</a>)</font></td> </tr> <tr> <td width="33"><font FACE="Arial" size="2"><p style="margin-top: 8px"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 8"><font FACE="Arial" size="2">Market penetration & diffusion modeling</font></td> </tr> <tr> <td width="33"></td> <td width="707"></td> </tr> <tr> <td width="740" colspan="2"><font FACE="Arial" size="2">    </font></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="452"> <tr> <td align="center" width="452"><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"><br> <br> <font face="Arial" size="4" color="#730099"><i><b><strong>Presentation & Delivery Tools</strong></b></i></font><p align="left" style="text-align: justify"><font FACE="Arial" size="2">SMART uses a variety of technologies to visually portray complex output, accelerate analytic productivity, and highlight significant findings:<br> </font></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="453"> <tr> <td width="33"><p style="margin-top: 5px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707" colspan="2"><p style="margin-top: 5px; margin-bottom: 0"><small><font face="Arial">Cross-tabulated data tables</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 5px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="508"><small><font face="Arial"><p style="margin-top: 5px">Key summary tables</font></small></td> <td width="199" rowspan="5"><p align="center"><img border="0" src="graph2.jpg" WIDTH="148" HEIGHT="110"></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="508"><small><p style="margin-top: 7"><font face="Arial">Color graphing & charting</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="508"><small><p style="margin-top: 7"><font face="Arial">Perceptual mapping</font></small></td> </tr> <tr> <td width="33"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="508"><small><p style="margin-top: 7"><font face="Arial">Web-ready formats (HTML encoded)</font></small></td> </tr> <tr> <td width="33" valign="top" align="left"><p style="margin-top: 7"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="508"><small><p style="margin-top: 7"><font face="Arial">Report writing & management presentations</font></small></td> </tr> </table> </center></div><div align="center"><center> <table border="0" cellpadding="0" cellspacing="0" width="453"> <tr> <td width="33"><p style="margin-top: 5px"><font FACE="Arial" size="2"><img src="prpballwt.jpg" alt="prpballwt.jpg (999 bytes)" align="left" WIDTH="18" HEIGHT="18"></font></td> <td width="707"><p style="margin-top: 5px; margin-bottom: 0"><small><font face="Arial">Decision support software development (e.g., <a href="dcm.htm" target="_self"> market share simulators</a>)</font></small></td> </tr> </table> </center></div> <p ALIGN="CENTER"><font face="Arial" size="1"><span style="font-family: Arial; font-size: 6pt">All Content<br> Copyright © 1992 - 2006, SMART: Strategic Marketing And Research Techniques®<br> All Rights Reserved</span></font></p> <p style="font-family: Erie; position: relative !important; background-color: rgb(232,232,232); visibility: hidden; border-top: medium solid rgb(0,128,128); border-bottom: medium solid rgb(0,128,128); margin-left: 30; margin-right: 10" dynamicanimation="fpAnimspiralFP1" align="center" id="fpAnimspiralFP1" language="Javascript1.2"><strong><font face="Arial"><br> <small><a href="index.htm">Home</a>     <a href="smarttermframe.htm">SMART</a>     <a href="expertiseframe.htm">Expertise</a>     <a href="toolsframe.htm">Tools</a>     <a href="peopleframe.htm">People</a>     <a href="ethicsframe.htm">Ethics</a>     <a href="Triviaframe.htm">Trivia</a>      <a href="Loginframe.htm">Login</a>     <a href="toolsframe.htm">Contact</a><br> </small></font></strong></p> <p> </p> </body>