
|
 We
are researchers not salespeople.
The value we offer stems from our commitment to immerse ourselves in
your situation. We dedicate a team of senior professionals throughout the research
process.
We listen. We ask questions. We make your problems our problems and make it our
business to solve them. |
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SMART was co-founded in 1992 by Kent Gordon
and Patricia Giannetti, who brought with them over four decades experience
conducting & managing survey research in business & academic
environments.
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| The
principal consultants of SMART are complimented by a diverse group of
thinkers and problem solvers, who each contribute specialized expertise
in:
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Secondary
research gathering
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Data
analysis & modeling
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Primary
research methods
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Graphic
design
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Data
collection
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Decision
support systems
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Data
processing
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Custom
software development
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Database
development & management
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Quality
assurance
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Multivariate
statistical applications
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Client
service
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SMART’s expert team is of professionals is accomplished in all aspects
of the custom marketing research process: |

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Assessing
client problems & needs
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Formulating
research objectives & strategies
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Determining
appropriate methodologies
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Designing
efficient & effective questionnaires & sampling plans
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Managing
data collection & processing systems
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Preparing
& presenting insightful & actionable analyses
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