Strategic Marketing And Research Techniques


We are researchers — not salespeople. The value we offer stems from our commitment to immerse ourselves in your situation. We dedicate a team of senior professionals throughout the research process. We listen. We ask questions. We make your problems our problems — and make it our business to solve them.
SMART was co-founded in 1992 by Kent Gordon and Patricia Giannetti, who brought with them over four decades experience conducting & managing survey research in business & academic environments.
The principal consultants of SMART are complimented by a diverse group of thinkers and problem solvers, who each contribute specialized expertise in:
	Secondary research gathering	Data analysis & modeling
	Primary research methods	Graphic design
	Data collection	Decision support systems
	Data processing	Custom software development
	Database development & management	Quality assurance
	Multivariate statistical applications	Client service
SMART’s expert team is of professionals is accomplished in all aspects of the custom marketing research process:
	Assessing client problems & needs
	Formulating research objectives & strategies
	Determining appropriate methodologies
	Designing efficient & effective questionnaires & sampling plans
	Managing data collection & processing systems
	Preparing & presenting insightful & actionable analyses
	Integrating recommendations into workable action plans

Our success as problem-solving partners is reflected
by the strong relationships we sustain with our clients.