Market Research Expertise - Segmentation, Concept Testing, Customer Satisfaction, Brand Positioning, Brand Equity Assessment, Tracking

<body link="#008080" bgcolor="#FFFFFF" vlink="#008080" onload="dynAnimation()"> <p>  </p> <div align="center"><center><table border="0" width="496"> <tr> <td width="492" align="center" valign="middle" bgcolor="#C0C0C0"><font face="Arial" color="#FFFFFF"><small><strong>SMART - Strategic Marketing And Research Techniques®</strong></small></font></td> </tr> </table> </center></div><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="457"> <tr> <td width="457"><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="457"> <tr> <td width="457"><p align="center"><img src="Expertisehead.jpg" alt="expertise.jpg (2584 bytes)" lowsrc="Expertisehead.jpg" WIDTH="126" HEIGHT="38"></p> <p align="center"><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"></td> </tr> </table> </center></div><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="452"> <tr> <td align="center" width="452" style="border-top: 3px none rgb(192,192,192); border-bottom: 3px none rgb(192,192,192)"><p align="center"><br> <font color="#008080" face="Arial"><strong>Research is no static matter.</strong></font></p> <p align="left" style="text-align: justify"><em><font face="Arial"><small>It is a sensitive & flexible instrument that must be applied with insight, imagination & creativity.  It requires a thorough understanding of business issues and proficiency across an array of methodologies.</small><br> <br> <small>We have a breadth & depth of experience that spans a range of industries  from consumer packaged goods to innovative communications & high-technology markets.</small></font></em></p> <p align="center"><em><font face="Arial"><br> </font></em><img src="Client1.jpg" width="443" height="4" alt="Client1.jpg (731 bytes)"></td> </tr> <tr> <td align="center" width="452"><strong><font color="#008080" face="Arial"><br> Our expertise encompasses<small> </small>a variety of marketing issues...</font></strong></td> </tr> </table> </center></div><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="444"> <tr> <td width="32"><p style="margin-top: 15px"><img src="prpbalwhthires.jpg" alt="Marketing Research Concept/Product Optimization" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="699"><p style="margin-top: 15px; margin-bottom: 0"><a href="Exp_Concept.htm"><em><font face="Arial"><small>Concept/Product Optimization </small></font></em></a></td> </tr> <tr> <td width="32"><p style="margin-top: 5px"><img src="prpbalwhthires.jpg" alt="Marketing Research Penetration Forecasting" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="699"><p style="margin-top: 5px"><a href="Exp_penetration.htm"><em><font face="Arial"><small>Penetration Forecasting (new technologies)</small></font></em></a></td> </tr> </table> </center></div><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="443" height="89"> <tr> <td width="37" height="29"><p style="margin-top: 5px; margin-bottom: 0"><img src="prpbalwhthires.jpg" alt="Marketing Research Market Segmentation" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="466" valign="middle" align="left" height="29"><p style="margin-top: 5px; margin-bottom: 0"><a href="Exp_marketseg.htm"><em><font face="Arial"><small>Market Segmentation</small></font></em></a></td> <td width="191" rowspan="3" height="89"><img src="rschthtmatt.gif" alt="Marketing Research that matters. SMART" align="right" lowsrc="rschthtmatt.gif" WIDTH="165" HEIGHT="88"></td> </tr> <tr> <td width="37" height="30"><p style="margin-top: 5px"><img src="prpbalwhthires.jpg" alt="Marketing Research Brand Positioning" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="466" height="30"><p style="margin-top: 5px; margin-bottom: 0"><a href="Exp_brandpos.htm"><em><font face="Arial"><small>Brand Positioning</small></font></em></a></td> </tr> <tr> <td width="37" height="30"><p style="margin-top: 5px"><img src="prpbalwhthires.jpg" alt="Marketing Research Brand Image" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="466" height="30"><p style="margin-top: 5px"><font face="Arial"><a href="Exp_brandequity.htm"><em><small>Brand Equity & Image Assessment</small></em></a></font></td> </tr> </table> </center></div><div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="443"> <tr> <td width="31"><p style="margin-top: 5px"><img src="prpbalwhthires.jpg" alt="Marketing Research Concept/Product Optimization" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="700"><p style="margin-top: 5px; margin-bottom: 0"><a href="Exp_AAU.htm"><em><font face="Arial"><small>Awareness, Attitude & Behavior Tracking</small></font></em></a></td> </tr> <tr> <td width="31"><p style="margin-top: 5px"><img src="prpbalwhthires.jpg" alt="Marketing Research Penetration Forecasting" lowsrc="prpbalwhthires.jpg" WIDTH="18" HEIGHT="18"></td> <td width="700"><p style="margin-top: 5px"><font face="Arial"><a href="Exp_csm.htm"><em><small>Customer Satisfaction Measurement</small></em></a></font></td> </tr> </table> </center></div></td> </tr> </table> </center></div><p align="center" style="margin-right: 10px"> </p> <p style="font-family: Erie; position: relative !important; background-color: rgb(232,232,232); visibility: hidden; border-top: medium solid rgb(0,128,128); border-bottom: medium solid rgb(0,128,128); margin-left: 30; margin-right: 10" dynamicanimation="fpAnimspiralFP1" align="center" id="fpAnimspiralFP1" language="Javascript1.2"><strong><font face="Arial"><br> <small><a href="index.htm">Home</a>     <a href="smarttermframe.htm">SMART</a>     <a href="expertiseframe.htm">Marketing Research Expertise</a>     <a href="toolsframe.htm">Marketing Research Tools</a>     </small><br> <small><a href="peopleframe.htm">Marketing Research People</a>     <a href="ethicsframe.htm">Marketing Research Ethics</a>     <a href="Triviaframe.htm">Trivia</a>      <a href="Loginframe.htm">Login</a>     <a href="toolsframe.htm">Contact</a><br> </small></font></strong></p> <p align="center"> </p> <p align="center"> </p> <p align="center"> </p> <p ALIGN="CENTER"><font face="Arial" size="1"><span style="font-family: Arial; font-size: 6pt">All Content<br> Copyright © 1992 - 2002, SMART: Strategic Marketing And Research Techniques®<br> All Rights Reserved</span></font></p> <p align="center" style="border-top: medium none rgb(192,192,192); margin-left: 20; margin-right: 20"> </p> </body>