Concept Optimization, Penetration Forecasting, Segmentation, Brand Positioning, Brand Equity, Customer Satisfaction Measurement | Strategic Marketing and Research Techniques

What We Do

Research is no static matter.

It is a sensitive & flexible instrument that must be applied with insight, imagination & creativity. It requires
a thorough understanding of business issues and proficiency across an array of methodologies.

Our expertise encompasses a variety of marketing issues...

We have a breadth and depth of experience that spans a diverse portfolio of clients across a range of industries — from consumer packaged goods to innovative technologies.

• Apparel	• Cable and satellite TV	• Consumer packaged goods (CPG)
• Consumer electronics	• Green Energy	• IT / Technology
• Management consulting	• Medical devices	• Nonprofit organizations
• Pharmaceuticals	• Public relations	• Restaurants
• Retail	• Telecommunications	• Wineries

SMART helps companies develop and deploy customer satisfaction and loyalty management systems to more effectively focus internal resources on customer requirements to improve productivity, competitiveness and profitability.

SMART tracking overcomes the problems associated with traditional tracking programs by providing an analytical orientation to the research process.

It is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of brand building efforts. What is not measured is not managed.

Positioning is how you define your brand in the mind of the customer. SMART research serves as your roadmap to an effective brand positioning.

Segmentation is a process of discovery — a search for characteristics that distinguish different groups of consumers in meaningful ways that provide marketers with opportunities to offer tailor-made solutions to the chosen segments.

As firms jockey to position themselves in emerging markets, firms need to accurately forecast consumer demand for new products.

Odds are 7:1 that your next marketing idea won't work. SMART has a track record of helping clients optimize concepts/products to make them winners that generate commanding market shares and higher profits. Improve your odds.