Strategic Marketing And Research Techniques - Trivia

<body link="#008080" bgcolor="#FFFFFF" vlink="#008080" onload="dynAnimation()"> <div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="403"> <tr> <td width="413" style="border-bottom: 3px none rgb(192,192,192)" align="center" height="62"><p align="center"><font face="Arial"><img src="Triviahead.jpg" alt="trivia.jpg (1777 bytes)" WIDTH="77" HEIGHT="38"></font></p> <p align="center"><font face="Arial"><img src="Client1.jpg" width="401" height="4" alt="Client1.jpg (731 bytes)"></font></td> </tr> <tr> <td width="413" align="center"><p align="center"><font face="Arial" size="2"> <br> </font> <b><i><font face="Arial" color="#800080" size="5">Internet Usage</font></i></b><p align="left" style="text-align: justify"><font face="Arial" size="2"> SMART recently conducted telephone interviews among a nationally representative sample of 4,004 male and female householders, ages 18 and over.  Respondents were asked to provide the relative number of hours they spend during an average week ....<br>  </font> <ul msimagelist> </ul> </table> <li> <p style="text-indent: 0in; mso-margin-top-alt: 7.5pt; mso-list: l1 level1 lfo5; margin-left: 0.0in; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Exercising<br>  </span></font></i></li> <ul msimagelist> </ul> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0.0in; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Reading books, magazines & newspapers<br> <o:p> </o:p>  </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0.0in; margin-right: 0in; margin-bottom: 0pt" align="left"><font face="Webdings" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'"> </span></font></span></font><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Watching television & videos<br> <o:p> </o:p>  </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0.0in; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Listening to the radio, CDs & tapes<br> <o:p> </o:p>  </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0.0in; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial"><b>Actively using the Internet or an online service<o:p> </b> </o:p> </span></font></i></li> <p style="MARGIN: 0in 0in 0pt" align="left"> </p> <p style="MARGIN: 0in 0in 0pt" align="left"><span style="font-family: Arial; mso-bidi-font-size: 10.0pt"><font face="Arial" size="2">Respondents that actively use the Internet were asked to indicate the relative number of hours they spend during an average week…<br>  </font></span><font face="Arial"><span style="FONT-FAMILY: Arial"><o:p> </o:p> </span></font></p> <ul msimagelist> </ul> <li> <p style="text-indent: 0in; mso-margin-top-alt: 7.5pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Reading & sending email<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="font-size: 10pt; color: teal; font-style: italic; font-family: Arial">Gathering & reading news, sports & information<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="font-size: 10pt; color: teal; font-style: italic; font-family: Arial">Shopping & buying products & services<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="font-size: 10pt; color: teal; font-style: italic; font-family: Arial">Participating in online chats and bulletin board discussions<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="font-size: 10pt; color: teal; font-style: italic; font-family: Arial">Playing Internet games<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="font-size: 10pt; color: teal; font-style: italic; font-family: Arial">Visiting online casinos and adult entertainment sites<br>  <o:p> </o:p> </span></font></i></li> <li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><i><font face="Arial" color="teal" size="2"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial">Engaged in Internet or online activities not mentioned above</span></font></i></li> <p style="text-indent: 0in; mso-margin-top-alt: 5.0pt; mso-list: l1 level1 lfo5; margin-left: 0; margin-right: 0in; margin-bottom: 0pt" align="left"><span style="FONT-SIZE: 10pt; COLOR: teal; FONT-STYLE: italic; FONT-FAMILY: Arial"><font face="Arial" color="teal" size="2"><i><o:p> </o:p>  </i></font></span></p> <h1><font face="Arial" color="teal" size="4"><span style="FONT-SIZE: 15pt; COLOR: teal; text-shadow: auto"> </span></font><font face="Arial"><img src="survey.jpg" alt="survey.jpg (5220 bytes)" width="181" height="34"></font><font face="Arial" color="teal" size="4"><span style="FONT-SIZE: 15pt; COLOR: teal; text-shadow: auto"> </span></font><img src="Client1.jpg" width="365" height="3" alt="Client1.jpg (731 bytes)"><font face="Arial" color="teal" size="4"><span style="FONT-SIZE: 15pt; COLOR: teal; text-shadow: auto"> </span><span style="text-shadow: auto"><o:p> </o:p> </span></font></h1> <p class="MsoNormal" align="left"><span style="font-family: Arial"><font face="Arial" size="2">The links below show the results of these survey questions among total respondents and Internet users — across age, gender, income and TV usage subgroups.</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: Arial"><font face="Arial" size="3"><o:p> </o:p> </font></span></p> <p style="MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.25in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 9.0pt" align="left"><em><b><i style="mso-bidi-font-style: normal; mso-ansi-font-style: normal"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10.5pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"><font face="Arial" size="2" color="#800080">Total Sample</font><font face="Arial" size="2" color="#008080"><br> </font></span></i></b></em><font face="Webdings" color="teal" size="1"><span style="FONT-SIZE: 9pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4</span></font><font color="#008080"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span><i><font face="Arial" size="1"><a href="totalact.htm" target="_self"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt">Total respond<o:p>ents</span></a><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><br> </span></font></i><font face="Webdings" size="1"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4<font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">     <a href="totalint.htm" target="_self"> </a></span></font></span></font><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="totalint.htm" target="_self">Internet users</a></o:p> </span></font></i></font></p> <p style="MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.25in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 6.0pt" align="left"><em><b><font face="Arial" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10.5pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"><font color="#800080"><span style="mso-bidi-font-style: normal; mso-ansi-font-style: normal">A<i style="mso-bidi-font-style: normal; mso-ansi-font-style: normal; font-weight: bold; font-size: 10.5pt; font-style: normal; font-family: Arial; mso-bidi-font-size: 10.0pt">ge Subgroups<br> </i></span></font></span></font></b></em><font face="Webdings" color="teal" size="1"><span style="FONT-SIZE: 9pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4</span></font><font color="#008080"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="ageact.htm" target="_self">Total respond<o:p>ents</a><br> </span></font></i><font face="Webdings" size="1"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4<font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span></font><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="ageint.htm" target="_self">Internet users</a></o:p> </span></font></i></font></p> <p style="MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.25in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 6.0pt" align="left"><em><b><font face="Arial" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10.5pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"><font color="#800080"><span style="mso-bidi-font-style: normal; mso-ansi-font-style: normal">Gender Subgroup<i style="mso-bidi-font-style: normal; mso-ansi-font-style: normal; font-weight: bold; font-size: 10.5pt; font-style: normal; font-family: Arial; mso-bidi-font-size: 10.0pt">s<br> </i></span></font></span></font></b></em><font face="Webdings" color="teal" size="1"><span style="FONT-SIZE: 9pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4</span></font><font color="#008080"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="genderact.htm" target="_self">Total respond<o:p>ents</a><br> </span></font></i><font face="Webdings" size="1"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4<font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span></font><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="genderint.htm">Internet users</a></o:p> </span></font></i></font></p> <p style="MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.25in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 6.0pt" align="left"><em><b><font face="Arial" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10.5pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"><i style="mso-bidi-font-style: normal; mso-ansi-font-style: normal; font-weight: bold; font-size: 10.5pt; font-style: normal; font-family: Arial; mso-bidi-font-size: 10.0pt"><font color="#800080">Income Subgroups<br> </font></i></span></font></b></em><font face="Webdings" color="teal" size="1"><span style="FONT-SIZE: 9pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4</span></font><font color="#008080"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">     <a href="incact.htm" target="_self"> </a></span></font></span><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="incact.htm" target="_self">Total respondents</a><br> </span></font></i><font face="Webdings" size="1"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4<font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span></font><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="incint.htm">Internet users</a></o:p> </span></font></i></font></p> <p style="MARGIN-BOTTOM: 0pt; MARGIN-LEFT: 0.25in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 6.0pt" align="left"><em><b><font face="Arial" size="2"><span style="FONT-WEIGHT: bold; FONT-SIZE: 10.5pt; FONT-STYLE: normal; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt"><font color="#800080"><i style="mso-bidi-font-style: normal; mso-ansi-font-style: normal; font-weight: bold; font-size: 10.5pt; font-style: normal; font-family: Arial; mso-bidi-font-size: 10.0pt">TV Viewing Hours<br> </i></font></span></font></b></em><font face="Webdings" color="teal" size="1"><span style="FONT-SIZE: 9pt; COLOR: teal; FONT-FAMILY: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4</span></font><font color="#008080"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic"><font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="tvact.htm">Total respond<o:p>ents</a><br> </span></font></i><font face="Webdings" size="1"><span style="font-size: 9pt; font-family: Webdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic">4<font face="Times New Roman" size="1"><span style="FONT: 7pt 'Times New Roman'">      </span></font></span></font><i><font face="Arial" size="1"><span style="font-size: 9pt; font-style: italic; font-family: Arial; mso-bidi-font-size: 12.0pt"><a href="TVint.htm" target="_self">Internet users</a></o:p> </span></font></i></font></td> </tr> </table> </center></div> <p> </p> <p style="font-family: Erie; 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