Our approach is eclectic and our criterion simple —
we use what works.

SMART® maintains alliances with an international network of dedicated specialists that practice rigorous quality controls, and employ the latest technologies in collecting, processing & analyzing survey information around the world.

Depending on the situation, issues & objectives, SMART has a wealth of experience in implementing all types of quantitative data collection methodologies, including:

Computer-assisted telephone interviews (CATI)

Phone -> mail -> phone (CATI)

Mail surveys (paper) — including our innovative SMART$ concept

Disk-by-mail questionnaires

Web-based surveys

Mall intercept interviews

Pre-recruited central location tests

Door-to-door interviews

SMART processes, analyzes, synthesizes & summarizes questionnaire data — and prepares actionable reports focused on the salient research objectives. Multivariate statistical techniques are utilized in exploring, discovering, summarizing & modeling relationships in the data. SMART analytic tools include, but are not limited to:

Factor analysis

Regression analysis

Discriminant analysis

Analysis of Variance (ANOVA)

Cluster analysis

Decision tree algorithms (CART, CHAID)

Multidimensional scaling

Trade-off analysis

►  Conjoint

►  Discrete choice modeling, including hierarchical Bayesian analysis 

Market penetration and diffusion modeling  (Bass Marketing Models)

SMART uses a variety of technologies to visually portray complex output, accelerate analytic productivity, and highlight significant findings:

Cross-tabulated data tables

Key management summary tables

Color graphing & charting

Perceptual mapping

Web-ready formats (HTML encoded)

Report writing & management presentations

Decision support software development (e.g., market share simulators)