SMART$ are respondent-administered questionnaires, uniquely coupled with incentive checks honored by financial institutions. Questions appear on the memo stub; corresponding answers are recorded on the detachable check.

The SMART$ are then endorsed and cashed or deposited by respondents at local banks & ATMs.  Redeemed SMART$ (with survey responses) are returned to us weekly via normal banking channels for data processing & analysis. SMART$ are personalized with client logos, and printed on bank-certified, watermarked security stock. SMART$ do not require any return postage & envelopes, or post-processed gratuity payments.

SMART$ can be implemented to efficiently & effectively build or refine customer databases:

	Database development: Warranty, registration card & rebate systems
	Database enhancement: Concept tests, segmentation & profiling, customer satisfaction measurement (CSM), marketing research

 
SMART$ give more of your customers a voice — including those not inclined to respond to telephone solicitations. 

Dollar for dollar, SMART$ produce larger samples of respondents than traditional mail or telephone interviews.   Larger samples facilitate continuous tracking, generate more representative, accurate & stable statistics — and allow quantitative examinations of more key market segments.

SMART$ motivate customers to respond, build interactive customer relationships, and foster loyalty — while helping you optimize your marketing, research and database enhancement expenditures.

SMART$ in Action

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