Managing Director

Kent Gordon is an innovative marketing/survey research methodologist, with over 20 years experience in marketing research program management & consulting.  Kent is skilled in all aspects of creating, managing & analyzing custom research studies, and is accomplished as a court-qualified expert in survey research methods (e.g., Intel v. Advanced Micro Devices).  He additionally consults with clients in areas related to strategic business planning, marketing strategy & communications, research methodologies, questionnaire design and action standards.  Kent has designed & authored large international research studies; is credited with projects in the US that sampled Latino Americans, Japanese visitors and illegal aliens; and has researched household as well as business constituencies.  Before establishing SMART, Kent held senior executive positions with The M/A/R/C Group, Walker Information, Winona Research, and Marketing Research of New Mexico.  Kent is a creative & resourceful researcher — driven to solve the most challenging research problems.